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Conges terminology question
241 months ago
St�phanie (a guest user) asked this question:
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Language pair: |
German > French |
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Subject: |
Business / Marketing / Financial |
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Level of diffculty: |
Easy / medium |
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Word or term in question: |
Anspruchsgruppe |
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Context: |
Importance de la gestion des m |
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Keywords: |
Markenf�hrung entw�chst dem pr |
This question has already been answered and rated. Therefore, no new answers can be given.
Complete list of answers and comments
241 months ago
www.buero-garisch.de 
wrote:
groupe-cible
My comment:
Im Deutschen w�re auch das Wort "Zielgruppe" besser gew�hlt.
Zielgruppenorientierter Ansatz (im Engl.: target-group oriented approach) orientiert sich an den Bed�rfnissen der anzusprechenden Personengruppe. Daher ist "Anspruchs-" verwirrend, denn gemeint ist "Ansprech-".
Das ist sicher.
The asker rated this answer best
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