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Conges terminology question
241 months ago
Stéphanie (a guest user) asked this question:
Language pair: |
German > French |
Subject: |
Business / Marketing / Financial |
Level of diffculty: |
Easy / medium |
Word or term in question: |
Anspruchsgruppe |
Context: |
Importance de la gestion des m |
Keywords: |
Markenführung entwächst dem pr |
![]() |
The answer of www.buero-garisch.de |
groupe-cible
My comment:
Im Deutschen wäre auch das Wort "Zielgruppe" besser gewählt.
Zielgruppenorientierter Ansatz (im Engl.: target-group oriented approach) orientiert sich an den Bedürfnissen der anzusprechenden Personengruppe. Daher ist "Anspruchs-" verwirrend, denn gemeint ist "Ansprech-".
Das ist sicher.
The asker's comment:
Merci. C'est également dans ce sens là que je l'avais compris, mais il me fallait une confirmation.
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